Sport & Fashion since 1921
Strolz company milestones
The company was founded by Ambros Strolz over 100 years ago and is still run as a family enterprise. The Strolz company achieved world fame with its handmade ski boot
Ausgelöst durch die Corona Krise kommt es zu dramatischen Umsatzausfällen. Olivia Strolz führt das Unternehmen durch eine lange, aber erfolgreiche Sanierung.
Strolz breaks new ground for its anniversary by rolling out the Tecnica x Strolz ski boot.
With Olivia Strolz at the helm, the fourth generation of the Strolz company carries on the tradition.
Skiservice Strolz reopens in a completely new building and sets new standards in ski rental.
The Strolz family is awarded the Best of the Alps Award, which is given for outstanding achievements in winter tourism.
The renowned magazine "GQ" – a Condé Nast publication - has named the sports and fashion shop Strolz as one of the best 20 shops worldwide in its Autumn/Winter style issue.
With the expansion of Sporthaus Strolz toward Hotel Berghof, the sales areas are nearly doubled.
Ambros Strolz launches his skiwear collection, featuring the Snowsilk series with its striking patterns.
With Daniel Strolz, the third generation takes the helm at the Strolz sportswear and fashion house. His brothers Ambros and Florian are responsible for purchasing and finances.
At Strolz company headquarters in downtown Lech, a dedicated sports and fashion store is taking shape. The former Strolz Inn will be closed as the company embarks in new directions.
Strolz is the only company in the German-speaking world to succeed in converting from leather to synthetic ski boots.
After Herta and Ulrich Strolz tie the knot, Herta takes over fashion purchasing, focusing on big brands like Bogner, Fusalp and Hermès.
Martin and Ulrich Strolz, sons of the company’s founder, take over the Strolz company. While Martin takes over the shoemaking department, Ulrich focuses on the trade in sports and fashion articles.
At the World Ski Championships in Åre, Sweden, Martin Strolz becomes runner-up in downhill skiing – wearing his family’s revolutionary ski boot, of course.
Ambros Strolz Sr. opens his shoemaker's workshop and makes leather ski and mountain hiking boots for many of the pioneers of winter sports.