Alpine Competency on the Arlberg

For over 100 years, the family-owned company Sport & Mode Strolz has emphasized innovation and creativity. The will to design and the power to create characterize the world of Strolz. Let us surprise and inspire you.

Seit über 100 Jahren setzt das Familienunternehmen Sport & Mode Strolz auf Innovation und Kreativität. Gestaltungswille und Gestaltungskraft prägen die Strolz Welt. Lassen Sie sich überraschen und begeistern.

Seit über 100 Jahren setzt das Familienunternehmen
Sport & Mode Strolz auf Innovation und Kreativität.
Gestaltungswille und Gestaltungskraft prägen
die Strolz Welt.
Lassen Sie sich überraschen und begeistern.


Sport & Style since 1921

Welcome to the most exclusive sports and fashion store on the Arlberg. Welcome to Strolz. Here you will discover the season’s hottest brands and designer items. We bring the world's latest products from the world’s catwalks to Lech for you. Our fashion-savvy team will advise you in cosy and elegant comfort across seven floors. We’ll show you the must-haves as well as the highlights of the season - according to your individual wishes. You don't just shop with us. You Strolz. You’ll discover the most fascinating trends of the season and enjoy the best customer service the Arlberg has to offer. We look forward to welcoming you to our unique sport and style store.

Illustration Sporthaus Strolz Lech

Alpine sports on a global scale

Every season you will find the latest winter sportswear and sports equipment that offers the highest performance under one roof.

Selected, high quality fashion items

Strolz offers products that are not (yet) available elsewhere. Our purchasing team is always on the lookout for the special and the new.

Committed employees

Our international team greets you as hosts and hostesses with a great deal of expertise and commitment.

Inspiring Decor

We put our heart and soul into surprising and inspiring you with completely new decorations every season.

Unique services

Experience our special services such as hotel deliveries, alteration tailoring or your serviced ski depot.

Rent @Strolz

A World of Experience

Ski service in a class of its own. With our first-class service, we take you out of your everyday life and straight into skiing pleasure. Our experienced professionals provide outstanding ski service with precision and flair. They draw on their valuable wealth of experience to advise you on the most exclusive ski models, goggles, poles and helmets. Be it the latest ski models, touring skis or all-round skis, we fulfil your individual wishes and even allow you to rent our skis, boards and the ideal accessories for your unforgettable skiing experience. Overnight, our Strolz professionals will perfectly manage the care and storage of your skis in our Strolz depot.

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Martin Strolz Silver Medal 1953
Illustration Martin Strolz

Global products and brands

With an eye for the exceptional

Experience alpine expertise in sports and fashion under one roof. We carry the big brands as well as smaller, newer labels. You can now also find some of our special Strolz and Arlberg products online in our webshop.

Shop Here
Strolz Snowsilk Collection 1994
Illustration Ambros Strolz Kollektion Snow Silk

Strolz Ski Boots

Made to Measure

The invention of the Strolz ski boot now dates back more than 100 years and was developed shortly after the birth of skiing on the Arlberg. In 1921, Ambros Strolz, the inventor of the Strolz ski boot, opened a small shoemaker's workshop in Lech and made leather ski boots for the previously isolated skiers on the Arlberg. A lot has happened since then. Learn more and discover our current models.

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Historical Strolz Ski Boot - 1921
Illustration historischer Strolz Skischuh

Our Strolz Shops in Arlberg

We look forward to welcoming you

Das sagen unsere Gäste

And we receive more every day

Here you can enjoy a glimpse of the feedback and ratings received from our customers, happy to share their personal experiences with Strolz.
5 out of 5 stars
absolutely perfect in every perspective, thank you!!
Flag of United Kingdom Lech, United Kingdom
5 out of 5 stars
Vielen Dank für den tollen Service!
Flag of Austria Lech, Austria
5 out of 5 stars
Tiptop Snowboard - tolle Beratung - flotter Service
Flag of Austria Lech, Austria