CEO Sara Molnar

"Businesswoman of the Year"

Sara Molnar, the passionate skier: "Freeride skiing - I love being on the mountain, always encouraged to achieve dreams and overcome fears. My own goal is to ski all the mountains of the Freeride World Tour!" With this passion, she also carries on the company's tradition. In 2020, she was awarded "Businesswoman of the Year". In recent years, as a leader, Sara Molnar has implemented a clear vision that encompasses individual leadership, equality, and sustainability. She has not only navigated two changes in ownership but also the challenges of a global pandemic. Her current goal is to lead Peak Performance to new heights and to make the brand even more recognized worldwide.

Sara Molnar emphasizes that her role as a leader involves building the right team in the right positions. She doesn't shy away from constantly questioning and challenging herself and the company to ensure the brand remains relevant to consumers. The award she received from the Swedish Sports Forum confirms the successful path she and her team have taken, and she is proud to be part of this success.