Fire & Ice - Strolz GmbH

A Brand vor Individualists

Experience the beauty of winter on the ski slopes or feel the thrill of crossing a wobbly bridge deep in the forest in summer - these activities share a common connection: the inspiring fashion brand FIRE + ICE. As a vital outdoor label of the globally renowned fashion brand Bogner, it embodies the dynamics of nature in its collections. These not only offer functional clothing but also make a fashion statement for those who live actively and stylishly. Since its establishment in 1989, FIRE + ICE, under the creative leadership of Willy Bogner, has developed a successful concept that continues to gain relevance today. Fire + Ice creates vibrant fashion with radiant colors for ambitious and daring, young and young-at-heart people who enjoy spending time outdoors. This brand is created for those who take pleasure in outdoor activities and want to maintain their individual style. FIRE+ICE remains true to its mindset. Authentic, open to new things, and always ready for the next adventure.

Fire & Ice Individuals

Pushing Boundaries, Fashionably Dressed

The testimonials and brand ambassadors of this brand are visionary collaboration partners. Various personalities from different industries support the brand Fire+Ice, with each piece telling a story and every outfit challenging the limits of convention. Self-realization of Fire+Ice individualists takes precedence, where fashion is not just worn but lived. Under the hashtag #FIREANDICEINDIVIDUALS, artists, musicians, athletes, and actors tell their personal stories and why they identify with Fire+Ice - individualists seeking adventure and wanting to push their limits while being fashionably dressed.