Sweet Protection was founded in Norway in 2000 by a group of friends who shared a passion for outdoor sports such as skiing, mountain biking and kayaking. Frustrated by the limited availability of high-quality protective gear on the market, they decided to develop their own products that were not only functional, but also stylish and innovative. As early as 1988, one of the founders, Ståle N. Møller, designed sports equipment using cutting-edge materials, laying the foundation for the brand's mission statement: "Stronger, lighter, better."
With great enthusiasm and a strict focus on quality, Sweet Protection began producing helmets, protectors and other protective equipment that met the needs of athletes moving in demanding environments. Through continuous research and development, Sweet Protection has succeeded in creating products that not only offer the highest level of protection, but are also lightweight, comfortable and durable.
Sweet Protection dedicates a lot of time and attention to athletes, with a dedicated page on their website for their athletes, featuring the incredible stories and achievements of athletes who rely on Sweet Protection gear. From daredevil mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, these athletes embody the brand's spirit of adventure and resilience.
