Toni Sailer - Strolz GmbH

Nostalgic Fashion as Modern as it gets

Toni Sailer. For decades, this name epitomizes a fusion of elegance, supreme performance, and timeless sophistication. The brand's history is an homage to the man who brought it to life, and his legacy that continues to shape the skiing world. Toni Sailer's garments aren't just technically sophisticated to meet the demands of the most discerning skiers, they also set a timeless fashion standard. Each piece reflects attention to detail and craftsmanship rooted in the heart of the Alps. From high-functional ski and snowboard jackets to luxurious sweaters and accessories, Toni Sailer's collections offer not only protection against the elements but also reflect a lifestyle that harmonizes tradition and innovation.

The brand Toni Sailer has mastered bridging the gap between performance and luxury, while maintaining a keen focus on sustainability and environmental compatibility. Materials are carefully chosen, and production is held to the highest ethical standards. Toni Sailer is more than just a brand - it's a legend encompassing the magic of winter sports and the elegance of alpine living. With its timeless designs, innovative technologies, and a clear commitment to sustainability, Toni Sailer remains an indispensable icon for those who love the mountains and demand the highest quality and style.

Ski Legend and Style Icon - Is that Possible?

The Person Toni Sailer: A Legend of Alpine Lifestyle

Toni Sailer, whose name is inseparable from the world of alpine skiing, led a life marked by both brilliance and passion. As an Austrian ski racer, he achieved worldwide fame and remains one of the greatest athletes to have ever graced the slopes.

Born in 1935 in Kitzbühel, Austria, Sailer displayed exceptional skiing talent at an early age. His outstanding performances in the 1950s earned him the nickname "Blitz from Kitz." At the 1956 Winter Olympics in Cortina d'Ampezzo, he sensationally secured three gold medals in downhill, giant slalom, and slalom - a success unmatched to this day.

Yet, Toni Sailer was not just an outstanding athlete but also a visionary in terms of ski clothing and equipment. He revolutionized the industry and significantly contributed to skiing evolving into both a sport and a lifestyle. His unmistakable mix of athletic elegance and personal style remains evident in the Toni Sailer brand that bears his name to this day. Beyond the slopes, Toni Sailer also found recognition in the entertainment field. He appeared in several films, expanding his successful portfolio beyond sports.

Toni Sailer passed away in 2009, but his legacy lives on. His name is forever linked to an era of skiing defined by passion, elegance, and unmatched dedication. His story is not only a testament to athletic excellence but also to the allure and glamour of alpine living.