Peak Performance - Strolz GmbH

Proud of their Swedish Origins

The history of Peak Performance began in 1986 in Åre, Sweden when three friends, Peter Blom, Christer Mårtensson, and Stefan Engström, decided to transform their passion for skiing and outdoor activities into their own business. They opened a small shop selling ski clothing and outdoor gear. Shortly after, Peak Performance began developing its own products to meet the needs of demanding outdoor enthusiasts.

The brand focused from the start on quality, functionality, and Scandinavian design. Their products quickly became popular among skiers and athletes. Over the years, Peak Performance expanded its range, offering a wide variety of products for various outdoor activities, including skiing, snowboarding, hiking, and more.

The brand has also established a reputation for its sustainable efforts, advocating for eco-friendly practices in the clothing industry. Today, Peak Performance is a globally recognized brand for outdoor equipment, sports, and urban leisure wear—valued by adventurers and athletes worldwide. Their journey from humble beginnings to global presence reflects the success of a brand that concentrates on quality and a passion for the outdoor lifestyle. Peak Performance is a brand founded by ski athletes who had the courage to innovate.

CEO Sara Molnar

"Businesswoman of the Year"

Sara Molnar, the passionate skier: "Freeride skiing - I love being on the mountain, always encouraged to achieve dreams and overcome fears. My own goal is to ski all the mountains of the Freeride World Tour!" With this passion, she also carries on the company's tradition. In 2020, she was awarded "Businesswoman of the Year". In recent years, as a leader, Sara Molnar has implemented a clear vision that encompasses individual leadership, equality, and sustainability. She has not only navigated two changes in ownership but also the challenges of a global pandemic. Her current goal is to lead Peak Performance to new heights and to make the brand even more recognized worldwide.

Sara Molnar emphasizes that her role as a leader involves building the right team in the right positions. She doesn't shy away from constantly questioning and challenging herself and the company to ensure the brand remains relevant to consumers. The award she received from the Swedish Sports Forum confirms the successful path she and her team have taken, and she is proud to be part of this success.