Atomic - Strolz GmbH

We are skiing

Atomic Ski is a leading manufacturer of ski equipment and was founded in Austria in 1955. The history of Atomic began with the vision of the Austrian entrepreneur, Alois Rohrmoser, to create skis suitable for both professional athletes and recreational skiers. Rohrmoser had a passion for skiing and recognized the need for high-quality and technologically advanced skis. With his team, he developed innovative technologies and crafted skis with the utmost precision. Over the years, Atomic became a renowned brand in the skiing world, winning numerous World Championships and Olympic medals. Atomic skis were ridden by some of the best skiers in the world, including Hermann Maier, Bode Miller, and Mikaela Shiffrin. Over time, Atomic expanded its product range and now includes not only skis but also ski boots, bindings, poles, and ski apparel. The brand has always focused on innovation, performance, and quality, working closely with professional athletes and experts to continuously enhance their products.

Together to Top Performance

The success formula of the partnership between Atomic and its athletes

The close and successful collaboration between Atomic and its talented athletes is a prime example of a partnership that produces top performances in sports. Atomic has not only established itself as a renowned brand in the sports equipment industry but also as a trusted companion for athletes on their path to success.

The foundation of this successful collaboration lies in the close relationship between Atomic and elite sports. Atomic highly values understanding the individual needs and goals of each professional. This personalized approach enables the development of equipment perfectly tailored to the requirements of each sport and athlete.

Atomic's focus on technology and innovation is another key to success. The brand continuously works on developing new materials, designs, and technologies to maximize the performance of winter sports athletes. The close cooperation allows insights and feedback from the slopes to directly influence product development. This results in equipment that not only meets the highest standards but also enables professionals to reach their full potential.

Atomic Athleten — Mikaela Shiffrin und Kilde gewinnen 2023

Mikaela Shiffrin und Kilde gewinnen 2023

Successful Together

In the course of this committed collaboration, Atomic has worked with some of the most successful athletes who have achieved impressive accomplishments on national and international levels.

Marcel Hirscher

An Austrian alpine ski racer regarded as one of the most successful in the sport's history, closely collaborating with Atomic throughout his active career.

Mikaela Shiffrin

A US alpine ski racer with numerous victories in World Cup races and recognized as one of the best slalom and giant slalom skiers globally, especially breaking multiple records in the 2022/23 season.

Aleksander Aamodt Kilde

A Norwegian alpine ski racer who successfully collaborates with Atomic and has earned several World Championship and World Cup titles in alpine skiing.

Anne Kjersti Kalva

A Norwegian cross-country skier who has secured multiple medals at the Nordic Ski World Championships.